Through the #UseYourAnd digital campaign, Gillette Venus invited women and girls to recognize their potential and embrace their unique and extraordinary qualities. 

Through several social media executions, YouTube, Facebook and twitter women are encouaged share stories on how they #UseYourAnd and the way they stand against labels.

This striking global campaign has generated much buzz, been covered on dozens of blogs and has generated over 20 million views. With the extension of multiple videos, such as The “Venus” Music Video launching the contemporary remake of the Bananarama Venus theme song and The story of #UseYourAnd the conversation actively continues.


The Story of #UseYourAnd

"Venus" Music Video