Patients from more than 178 countries come to the Hospital for Special Surgery – the number one ranked orthopedic hospital in the United States, as ranked annually by U.S. News and World Report – to get back in the game. I collaborated with the Hospital’s board of directors and the observatory agency to create an international advertising and marketing campaign to promote their excellence. Featuring real patients from the HSS and their own stories of how their post-surgery rehabilitation allowed them to return to doing what they love quickly and with confidence.