Kohl’s Celebrity Collaborations

As lead creative liaison with agency and client, I partnered with Kohl’s CMO and internal creative team on seasonal omnichannel campaign launches of celebrity partnerships including SVVW Simply Vera Vera Wang, Jennifer Lopez, Mark Anthony, Lauren Conrad, and Bobby Flay, to name a few, in all broadcast media, print, digital and social campaigns.

This was Vera Wang’s first move into mass retail. Crafted a whimsical, true-to-brand campaign that spoke to high fashion and Kohl’s audiences.