target | “sign of the times” launch
Picture this: Minneapolis, late ‘90s it’s 3 am. After working 24/7 putting together the bullseye campaign, it was time to pitch it. The night before, all was in place but we needed one more idea board to open the pitch. I flipped open a book in the PMH library to see . . . a miniature bull terrier. Chis Mellon, our master graphic designer, dropped a bullseye on that puppy, and Spot (later renamed Bullseye) was born. I pitched Spot as a personification of the customer without race, gender, or preconceived notions: The perfect mascot. In reality, deadlines sometimes bring the ultimate breakthroughs. Thanks to Dave Peterson and all involved in this mass retail game changer.
